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av H Tunstig — 2.4.1 Focus group . any research on viral marketing for low-involvement forest-related products. Focus groups: A practical guide for applied research. av N Holliday · 2014 · Citerat av 4 — Focus groups: a Practical Guide for Applied Research. California: Sage. Kristensson; P.; Matthing; J. & Johansson; N. (2008). Key strategies for the successful av M Edstrand — All groups said that it was fun and rewarding to do team training in the simulated situation.

Focus Groups - A practical Guide for Applied Research [4th edition]. Book - October 15, 2008. Author/Editors: Richard A. Krueger, Mary Anne Casey. Publisher: Focus Groups: A Practical Guide for Applied Research: Amazon.es: Krueger, Richard A., Casey, Mary Anne: Libros en idiomas extranjeros. Thank you very much for reading focus groups a practical guide for applied research.

A practical guide for applied research.

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av A Johansson · 2006 · Citerat av 78 — 12. Krueger, RA . Focus groups.

Focus groups a practical guide for applied research

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Characteristics of moderator, major phases and criteria of successful focus groups have also been discussed. 2021-02-18 Focus Groups: A Practical Guide for Applied Research: Authors: Richard A. Krueger, RICHARD A AUTOR The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. Focus Groups: A Practical Guide for Applied Research: Krueger, Richard A., Casey, Mary Anne: 9781483365244: Amazon.com: Books.

Focus groups: A practical guide for applied research. Sage Publications, Inc. Abstract.
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This updated edition of Focus Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and Focus Groups: A Practical Guide for Applied Research, by Richard A. Krueger Janet Mancini Billson, Ph.D., C.C.S. Rhode Island College The term "focus group" has become a household word in recent years, as researchers study values, attitudes, product preferences, political leanings, and 2012-05-08 Focus groups : a practical guide for applied research / by Richard A. Krueger.

LIBRIS titelinformation: Focus groups : a practical guide for applied research / Richard A. Krueger, Mary Anne Casey. I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next.
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- Thousand Oaks, Calif. Sage Publications, cop. Krueger, R. and Casy, M.: Focus groups, a practical guide for applied research.

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This book addresses the key issues an Focus Groups: A Practical Guide for Applied Research also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity. Issues and Concerns. Special Situations. The Process of Conducting Focus Groups. Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group.

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T he Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. Focus group research is a well-established practice in empirical software engineering research used to gather practitioners' experiences and opinions about new tools and methods [18,19,24,32].

The last article, by James Shockey, is different from the rest in that it is more an exposition of latent-class analysis than a discussion of common problems and solutions, though one of its illustrations involves using First Steps With Focus Group Studies. 1. Decide My role as moderator will be to guide the discussion.